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17:17

Project: Commercial


Location: Juhu


Size: 500 sq. ft.

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Step into the captivating world of 17:17, a brand from Surat, gracing Bombay with its flagship store. Named after the cherished birthday of lead designer Simmi Saboo’s daughter, this quick makeover project was masterfully planned in just three days and brought to life in a remarkable 21 days. Coral curtains gracefully unify the space, forming a striking backdrop for the vibrant clothing collections, while subtle colors add an inviting touch,  allowing  the  clothes  to  shine.  Gold  accents  sprinkle  a  touch  of  opulence throughout, embracing luxury and elegance in every corner. Embrace the essence of 17:17,  where  design  meets  comfort,  and  artistic  flair  harmoniously  embraces  the bohemian spirit.